WHY SOUTH AFRICAN LOCAL BUSINESSES SHOULD GET LISTED ON GOOGLE:
Getting listed and what methods are employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with the Internet issue entirely, and using you PC to mail out statements and orders and playing the occasional video game or two etc. You possibly still don't even realize at this late stage, the absolute neccesity of having your own local business on the Internet, let alone having a high ranking SEO friendly webpage on Google's first page, well, I am here to tell you - the time has come to face the Internet headon!and to discover just why your business has taken a serious dive in new business "walk in trade" these last 3 and a half years, and also why some of your existing customers are now buying from Joe Soap down the road. I will briefly explain part of the mystery of their disappearance to you.
In 2009, Google started buying up copies of all land based Yellow Pages throughout the world. They then put all this data on their central data registry website. The next thing they did, was to link all these business entries to their own satelite/navigational files listed under Google Maps. As soon as this was completed, they rolled in a new website called Google Places which displayed all ex-Yellow Pages businesses as tiny red and black dots all over the local maps of the world.
That was partly what had been done with the exception of another vital aspect, which will have effected your business in a one in six chance of being successful or not. What they did, was to randomly select one company out of 6 in each and every business category, plumbing, tiling,catering,butcheries,hairdressers etc. and allocated a big red flag, (the shape of an upside down teardrop) The problem lies herein, that one out of six businesses will be getting all the new "walk in trade" Whether they give good service or not is quite irrelevant, since everytime someone will be searching on their cellphone or PC, *(97% of searches worldwide is online),they are going right past your company to Joe Soap. Are you starting to get the picture? I earnestly hope so.
A high search engine ranking for your business website is so essential that if you have the slightest desire to actually succeed in your small local business, Plumbing, electrical, baking, tiling, building, pool cleaning, landscaping, delivery, animal care, hairdressing, legal, cafe', supermaret, chemist etc, etc., there is no way you can continue to avoid this issue.
At least 85% of people looking for products and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your business who will more than likely either make a purchase or make use of your company's services. The higher your page comes up in search engine results, the greater the traffic volume that is directed to your business. It is an established fact, that web searchers very seldom look beyond the first four listed business entries and are extremely unlikely to search beyond the first pages. That's why search engine optimization is so critically important.
97% of all potential new customers make use of the Internet and specifically of Google searches, from their cellphones and PC's, small wonder, why the big corporations are investing billions of dollars in cellphone and Internet marketing to sell their products and services.
You can immerse yourself in quagmire of technical information available online to figure out how to set-up and optimize your web pages to be noticed by potential customers. Or you can you can contact us on http://salocalbiz.wozaonline.co.za
http://tranquilpen.hubpages.com/hub/Why-You-Should-Have-Your-Local-Business-Listed-On-Google-Search-Pages?done
No comments:
Post a Comment